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The Danish are coming! With the success of ‘The Little Book of Hygge’ last year that took us by storm, we are embracing their clean aesthetics and warm approach to life. That is no different when it comes to fashion. With an emphasis on comfort and minimalism, the Danish retail concept ‘Friendtex’ offers modern, classic and elegant clothing.
I was delighted to be asked to try out some of their current collection and to learn more about the Friendtex brand. The clothes are available through home-shopping consultants, thus offering a more personal way to shop.
I got to wear the Bella trousers in slim fit. I quite literally didn’t want to take these off. I seem to own a wardrobe full of cropped black trousers but these are my favourite for fit, comfort and how they look, no question. The stetch in the fabric makes them easy to wear, and the length was great, just skimming my ankle, meaning for my 5ft 11” frame they are a slight crop. Apparently, these are known by loyal customers as the ‘magic trousers’ as they suit all shapes and sizes. They come in slim fit or straight leg for those that prefer a wider cut.
Full of classic wardrobe pieces, the Friendtex range really comes into its own with its collection of delicious floral and patterned autumnal blouses. I’m wearing the olive green Rosemary blouse. Its seasonal tones set off by the wafty, sheer fabric, all in a generous length for my tall frame.
Under my blouse, I’m wearing another of Friendtex’s best-sellers, the Belina top. This figure hugging top has great body length, making it ideal to sit as an under-layer, and has a delicate lace border up top. This wardrobe staple comes in black, navy, rose and off-white.
So if you want to wear something different that isn’t on the High Street, and if you want a different kind of retail experience, then check out Friendtex. Their website www.friendtex.com shows off the full range, and if you are lucky enough to have a consultant nearby, you can pop round and try on some styles.
Even better – if you fall in love with the styles and want to learn more about being a Friendtex home-shopping consultant there’s lots of earning potential and a special start-up offer where you can earn your spring wardrobe, please get in touch with zoelovelock@thecriticalforum.co.uk